Startup of the Year 2023: OTIS
The results came in live on the Global Conference 2023 mainstage and Otis was crowned Startup of the Year! We sat down with Founder & CEO, Miguel Guerrero, afterward to talk about the achievement and what it took to get to this point in his team’s startup journey.
Congratulations on winning Startup of the Year at Global 2023! How did you feel when it was announced?
Winning Startup of the Year at Global Conference 2023 was a fantastic moment. I feel excited and thankful for the recognition, especially for the hard work that our great team has put into building Otis. Being recognized among such talented and innovative startups at the conference was an honor.
How would you describe your experience overall as an exhibitor at the conference, and what have been the most exciting results?
Our experience as an exhibitor at the conference was great. We had the opportunity to showcase Otis to a diverse audience of industry professionals, investors, and potential clients. The most exciting result has been the overwhelming interest and positive feedback we received. Many attendees expressed enthusiasm for our AI-driven marketing platform and saw its potential for their businesses. Some of the VCs we met even invested in Otis.
What led you to start OTIS, and what inspired you to pursue this idea?
The inspiration behind starting Otis stemmed from a realization that small and medium businesses needed help to optimize their digital advertising efforts effectively. We wanted to level the playing field by providing these businesses with a user-friendly AI-powered platform. Our goal was to empower these businesses to achieve better marketing results, increase their return on investment, and compete with more prominent players in the market.
Can you share how OTIS helps clients achieve better marketing results?
Otis helps clients achieve better marketing results by leveraging our automated platform to launch and optimize their advertising campaigns. We analyze data, identify trends, and make intelligent optimizations for targeting, ad spending allocation, and optimization. This allows our customers to reach their target audience more effectively, improve campaign performance, and maximize their marketing ROI.
As a startup founder, what have been some of the biggest challenges you’ve faced in growing and scaling your business?
Like many startups, we have faced various challenges along our journey. One of the biggest challenges has been getting to product market fit through rapid iteration and improvement of our product. Additionally, scaling our operations while maintaining the high quality of our product has required careful planning and resource allocation. However, each challenge has presented an opportunity for growth and learning, enabling us to improve and evolve continuously.
How do you approach hiring and building a team to support your startup’s growth?
Hiring and building a talented team has been crucial to our growth. We prioritize individuals who are not only skilled and experienced but also aligned with our company culture and vision. We believe in fostering a collaborative and innovative environment where everyone has the opportunity to contribute and thrive. Building a diverse team with a shared passion for our mission has been instrumental in our success.
What advice do you have for startup founders just starting or trying to grow their businesses?
I advise other startup founders to stay resilient throughout their entrepreneurial challenges. Building a startup can be a demanding experience, even when things are going well. Embrace the journey and celebrate small victories along the way.
What do you see as the future of AI in marketing, and how do you plan to adapt and evolve your solutions to stay ahead of the curve?
The future of AI in marketing is incredibly promising. AI will play an increasingly significant role in helping businesses automate and optimize their marketing efforts. At Otis, we are committed to making powerful enterprise-level strategies simple and accessible for smaller companies. We stay ahead of the curve by continuously innovating and evolving our solutions. We invest in research and development to enhance our AI capabilities and remain at the forefront of industry trends. We aim to ensure that our business users have access to a simple, accessible and effective solution that delivers exceptional results and keeps them ahead of their competition.
Want to exhibit your startup live at our next Global Conference in Silicon Valley? Apply here.
